Search Engine Optimization (SEO) is a way of using optimized content to improve a site’s ranking in search engines. Google, being the biggest and most popular one is the one you should aim to please. They are careful about what they index and rank in their search results.
SEO is constantly changing and most of these changes are good for the internet in general and users in particular. They have customers too and want to keep them happy so that they can maintain their own popularity. So they keep improving their software in order to give the best results possible. This constant change means that it can be difficult for a non-professional to keep up with the latest developments.
SEO for Google has many areas that need attention above and beyond simple content creation. A skilled professional can review a website structure and content to provide effective marketing changes. They also often offer development assistance to ensure the website itself is SEO optimized when built. Performing this task during creation is far easier than after a website has been in place for a while. However, it can be done and depending on company needs it may be the best option after all at the time.
Professional SEO services can also assist in managing internet campaigns, researching keywords, and providing helpful expertise for specific market types or audiences. These services are performed outside Google and are designed to move a page up in results through the use of quality optimised content. Google does not accept payment for improving their search results. It must be accomplished by use of other methods such as honest SEO tactics.
Tools to SEO for Google: Measuring the Success of Optimization
Employing SEO services is a good idea when a business is redesigning its business website, creating a new site, or wanting to incorporate additional content into their current site or even just to give their website a boost when it is losing its rank. The process works better if a site is designed to be friendly to search engines. Experienced professionals can accomplish the same goals with an existing site if needed.
Unethical SEO methods for short term improvements cause Google to adjust a site presence and can sometimes even lead to a site’s removal from their index completely. SEO for Google is an intricate process which must be handled with care to ensure the right results.
How does a company avoid unethical SEO providers? Providers who contact a company with no prior communication may sketchy. If a company promises they can provide a number one rankings, they are most likely misleading you. Nobody can positively guarantee a top result, though the most experienced SEOs will have a good idea of “the lay of the land” and give you a good result.
Rankings in search engines are not guaranteed. Diligent and consistent work is a necessity to ensure ranking increases. A more reasonable goal would be reaching the first page of search result. Providers who refuse to explain their process or seem secretive about site changes should be avoided as well. Choose a provider carefully to prevent unethical optimization practices.
Google SEO tools help in this process by providing ways to analyse websites, remedy problems, and review traffic. These tools can be used to help improve your website’s content and help you show your visitors a better website. Their Analytics tool provides data regarding website traffic and it can break down the information to include keyword specifics, the amount of time spent on the site, and the number of page views and much more.
Webmaster tools (now called the search console) assists in finding bad links as well as malware or other items which affect content access. Statistics are provided for queries and clicks.
Traffic estimator is another tool which assists with keyword research. It provides traffic statistics regarding a specific phrase or keyword. There are many more Google SEO tools available to assist with content optimization. You may often get some of these tools free and easily measure the performance of their SEO provider.
SEO for Google involves optimizing both website and general content to obtain higher search rankings. Google SEO tools are used to evaluate the effectiveness of these marketing methods.
Many SEO professionals and Webmasters were shocked by Google’s Penguin and Panda updates. Some SEOs believed that link building would no longer help websites rank and this was an immense concern – to put it mildly.
But, they soon realized that their fears were unfounded and that the websites that had been managed properly, in Google’s eyes, were still going strong.
Link building has in fact continued and will continue to be a big help to ranking websites, but it must be done Google’s way. All search engine rankings are now largely driven by quality links.
With that said, we shall move forward with further information about link building, which you might find exceptionally useful and informative.
Misconceptions About Link Building That Should Be Disregarded Immediately
– Don’t build links and make sure your content is amazing. This is far from the truth… In fact, even Matt Cutts of Google said “Links are still the best way that we’ve found to discover how relevant or important somebody is… “
This statement came from the head of Google’s webspam team. The guy who released the Penguin and Panda updates, to begin with. So, maybe now we can all just relax and try breathing again? Maybe…
You see, although backlinks remain a vital aspect of SEO and it’s also, one of the best methods that search engines utilize to rank and index content – the old fashion way of linking is now in the past. Those days are gone!
Google is now targeting particular types of link building methods/strategies. These particular strategies are the ones that should be avoided by Webmasters and SEO Professionals or risk the algorithm and manual penalties, which Google has the power to uphold at any given time.
Things You Should Avoid When Backlinking
Google’s goals and hopes with the implementation of Penguin and Panda were to get rid of spammy and suspicious link-building shenanigans. That was all. In a nutshell, stay away and do not use “quick fix” link building tricks. For a very long time, website owners and webmasters invested a lot of time and money in exchanging links with other websites to boost page ranks.
However, these link building methods didn’t offer anything of value to users. Their mere existence was to develop as many links humanly possible and trick search engine algorithms to advance a website’s page ranking. These are the kinds of link building methods that Google discourages and now with Penguin’s implementation, if these unethical link building strategies are used by anyone, they will be given quite a hefty penalty for such practices.
Do Not Use The Following Link Building Tactics:
1. Cross Linking or Link Exchanges with other web pages with the singular purpose of creating a link tree to increase page rank… This is the type of tactic that should be put under lethal injection. DO NOT DO THIS!
2. Placing links to a website on low value directories is not recommended, as the majority of these online directories are not good. You’ll be able to tell the difference between low value online directories and the truly good ones. Make sure that they are applicable and relevant to your business, industry and/or niche.
3. Guest Blogging or Guest Posting with the only purpose being the insertion of keyword, stuffed links within the body of the content is also, a big NO, NO! As mentioned above, you will know which are high valued blogs based upon domain authority or social shares.
Below find some invaluable Link Building tips…
4 Tips on Safe & Effective Link Building Strategies
Now that we’ve established unethical, link building tactics and that they are indeed being targeted by Google – we are ready to move forward on what we all should be really focusing on – which are four, basic building principles, which will make your link building efforts invaluable and your SEO campaigns an utter success!
Stellar, Quality Content.
It’s been said many times, but one more time won’t hurt a bit… Creating content that’s high in quality is vital! High quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google-friendly and approved links. Moreover, this will also, develop “Link Earning.” If you follow through with high quality, engaging content – eventually, your website will be recognized and your link building will go onto autopilot mode.
Keep Links Applicable/Relevant.
Google counts on your inbound and outbound links to remain relevant. For instance, links should be connected with other web pages that have an organic and direct connection to your business, industry and/or niche in your business. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment – this would make perfect sense to Google rather than linking back to a fly by night, medical equipment company.
Less Is MORE.
With the new ways of link building – less is most definitely more! Using just a few links from a small number of high quality websites is a lot more valuable than utilizing a large number of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey. Concentrate on deep links when in search of high quality websites.
Social Media Investment.
Social Media Networks and/or Platforms are more important than ever before. Although Facebook shares or likes are not perceived as links – they do, however, provide an excellent avenue to spread your message. Furthermore, it will boost your brand’s visibility and bring users to your website. Content, which is shared via Social Media platforms will organically boost and enhance a website’s visibility. It is recommended that you use tools, such as – HootSuite or Buffer, so that you may schedule Social Media posts in advance.
As you know, the SEO world is ever-changing and although, sometimes it may become overwhelming – it is up to SEO Professionals to adapt to these changes so that your website remains current and becomes even more successful and fruitful. So, when you hear people saying that link building is dead – know that this is an utter misconception and that link building continues to be a valuable aspect of SEO practices.