Article syndication is an important part of why some people continue article marketing (posting on article directories). Sure we can get backlinks and some traffic coming from publishing these articles, but we’ll almost always get just as much if not more traffic and link juice (depending on the sites involved) if and when our article get published on another website.
If you’re unfamiliar with it, Article syndication means that another webmaster takes your content and republishes it word for word on their website while giving you full credit and any links pointing back to your site are intact, typically in the resource box at the bottom of the article, but ideally in the article body. Syndication is a very powerful way to increase website traffic and because your content is being exposed to a new audience and you’re picking up some potentially very powerful link juice at the same.
In this article, we’ll talk about how to syndicate articles.
Remember to always submit your content to your site before you submit it to article directories. Next, consider these 4 article syndication tips when actually writing your articles with syndication in mind:
- Longer Articles Syndicate Better Than Shorter – In my experience, my longer articles produce better than my shorter ones. This isn’t just because there’s more perceived quality and information in longer articles but also in my case because there are occasions when I’ll write an article and it will be just under the article directory’s minimum word count and I’ll have to stretch it out and typically the quality will suffer. Of course, when I’m really passionate about what I’m writing about I’ll go well over the minimum mark by hundreds of words and this represents some of my best writing which will consequently get syndicated more frequently.
- Don’t Sell – This one may be obvious, but no webmaster wants to put an over-hyped sales letter on their website. They want quality, informative content which asks very little to nothing in return.
- Be Entertaining – People will prefer entertaining and quirky informative articles over purely informative articles every time, so deliver that to them. This makes you stand out from the typical writing voice, and it will make that webmaster’s site seem more fun at the same time, so this kind of writing is more likely to be syndicated.
- Controversy Sells – Being controversial or provocative with what you’re writing is a great way to get published on someone else’s site, even if they disagree with you!
Article Syndication Sites
There are lots of article directories which are great for article syndication sites. I recommend EzineArticles above all others because it’s easily the most trafficked, popular, and quality article directory online. Submitting your articles there is the best solution for getting it noticed by the most webmasters who are looking for content for their sites and it’s in EzineArticle’s TOS that your resource box has to be left intact so all of your links will pass link juice and traffic from that webmaster’s site to yours.
Don’t focus entirely on established article directories, however. You can find your own article syndication sites by making note of who is republishing your content then contacting those webmasters and offering to get them your content before you publish it on EzineArticles (but after you publish it on your site, of course). If they liked your content enough to syndicate it in the first place then odds are that they’ll do it again.
You can do this to build up a substantial clientele of websites which you can send your new content to so that you can bring in a number of new backlinks on websites within your niche with every new post which you make.
See this post on submitting an article to my site versus an article directory for more information on why it’s important to go your site THEN article directory; then check out my own personal article marketing strategy.
BUT, always remember what Google says here:
Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.