Category: Search Engine Optimisation

SEO guidelines to help you help the search engines understand your page. The year 2020 has been tough on everyone across the globe, and numerous changes have come to the SEO world. Optimizing a website is a crucial step that can increase your Google ranking and traffic. There are several SEO techniques that you can

SEO for Google is and at the same time isn’t a good idea. Google does not want people to optimise for search engines. They want us to optimise for users.To be fair, we should be doing that anyway. It is no good optimising for the search engines and having a huge bounce rate because your

Article syndication is an important part of why some people continue article marketing (posting on article directories). Sure we can get backlinks and some traffic coming from publishing these articles, but we’ll almost always get just as much if not more traffic and link juice (depending on the sites involved) if and when our article

The so-called “SEO game” (i.e. search engine optimisation) has long been described as a rapid-changing environment where almost everything continues to transform at a frenzied pace. Given this, the best SEO strategy of yesterday might not be the best anymore today. In fact, some practices and techniques that have optimized sites before could now damage

As have been the SEO trends for years, Google is kind when it comes to search engine algorithms. Their requirements largely dictate how designers and content creators do their jobs and is the main factor in search engine optimization. After Panda updates were made to Google’s algorithm a couple of years ago (February 2011 to

What is Search Engine Optimisation also known as SEO? It refers to optimising your web page for search engines. The American spelling is optimization (with a z instead of an s). Everybody’s favourite directory, Wikipedia, defines it as Search engine optimization (SEO) is the process of affecting the visibility of a website or a web

Google’s Hummingbird Update. In September 2010, Google announced its biggest algorithm change in 12 years. Dubbed Hummingbird, it improves search results and aims to improve mobile and voice search results. According to Scott Huffman, a key engineering director at Google, “Hummingbird is paying more attention to each word in a query, ensuring that the whole