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What is Search Engine Optimisation? (SEO)

What is Search Engine Optimisation also known as SEO? It refers to optimising your web page for search engines. The American spelling is optimization (with a z instead of an s). Everybody’s favourite directory, Wikipedia, defines it as

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. –wiki...

There has for years now been a sizable industry built on this single area of the web alone. So, what is it exactly? Well, it is the act of modifying a website to increase its ranking in the listings of search engines. Now the question arises, “Why is SEO important?” and the answer is very simple that it gives companies the ability to drive highly qualified customers to their website and increase sales leads from customers looking for their products and services. It gives better ROI (Return On Investment) than any other marketing system and helps in creating a company’s online brand. The success of your website will not be measured by how good it looks or how stylish. The success of your website will be measured by how many customers it creates for your business. Only the first 10 listings on the SERPs (search engine result pages) will attract the visitor. Only the top 10 search results will have a chance to convert a visitor into a valuable customer.

Search Engine Optimisation

Search Engine OptimisationIn the business world who does not want their site to have page one ranking. For this you need the maximum number of people to visit your website. Search Engine Optimisation, is the best way of making this happen. Search Engine Optimisation is the process of improving the quality of traffic to a website. It may target different kinds of search, including image search, local search and video search. Generally, the different aspects of SEO involve:-

  1. On-Page Optimisation
  2. Off-Page Optimisation

On-page SEO services include Keyword Matching Strategies, Broken Link Repairs, Rewriting of internal links and many more.
Some of the Off-page SEO services might be Press Releases, Directory Submission, Article Bookmarking, Article Submission, Classifieds Submission, Forum Posting, Social Bookmarking, Blogging etc. But you have to be careful not to overdo it because Google will see it and spamming to manipulate search results.

Top internet ranking is a big goal to achieve for every business website. Search Engine Optimisation offers ‘top Internet’ status. The problem is that there are millions of websites clamouring for a good position on many search engines. The first 10 websites have the opportunity to convert a visitor into a customer. The rest of the websites, i.e. the ones below the top ten, will probably die. SEO is the top online/internet marketing strategy. As an Internet marketing strategy, it considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increases its relevance to specific keywords and to remove barriers to the indexing activities of search engines. These techniques are classified into two categories:- White Hat SEO and Black Hat SEO. White Hat tends to produce results that last a long time, whereas Black Hat attempts to improve rankings in ways that are or soon will be disapproved of by the search engines.

Top rankings in Search Engines is most important for your business website. Most people think that SEO to improve their rankings is such an advanced skill that, without putting a lot of time and effort into it, it would simply be far beyond their capabilities.

Basic SEO

But, many website owners can achieve good results by applying just the basics. The very first step is to choose the most suitable search terms for your site. Then add one or two of them to a suitable page within the site. One search term per page is preferable. Sometimes it is useful to split the larger page into two smaller pages so that different search term can be targeted on each of them. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator’s goals. SIPL Data Services- Our SEO services focus entirely on achieving higher search engine listings and generating qualified sales leads with the best ROI.

Advanced SEO

What is advanced SEO? Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let’s just say you probably won’t master these your first few months. –Moz

Really that sums it up. But anyone can do it if they learn how. It will take time and effort, obviously. If it was easy nobody would pay for the service.

There are many areas involved in advanced SEO and each area has many elements. Expertise Authority and Trustworthiness (EAT), Keyword Research, Link Building, Social Strategies, Site Structure and Content Structure among others. So where do you start? Just pick one, learn it and move on to the next. They are all important.

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